Useful data starts with a clear question. A property team might ask why enquiries are not turning into viewings, which questions guests ask most often, or how long maintenance requests take to resolve.
Choose the few measures that answer that question and define them consistently. Read the numbers alongside feedback from guests, residents and staff. A drop in enquiries, for example, is a prompt to investigate the listing and the market before deciding what to change.
Give each report an owner and a decision it supports. Use only the information needed for the task and review who can access it. A simple report that leads to a clear action can be more useful than a dashboard filled with figures.
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